Sharing everything we know about growth, with real playbooks we use, interviews with top growth leaders, and research & opinion pieces.
We are revealing the strategy that took us from 0 to 1.5M monthly impressions in just 6 months.
Our swipe file for brainstorming new and interesting campaigns.
We are revealing the LinkedIn Ads strategy that 5x'd our pipeline creation in just 4 months.
4 reports that marketers need to take a look at every week:
- customer journeys of closed-won/closed-lost accounts (including all touchpoints, such as calls, website visits, customer support messages, CRM property changes, and more)
- new MRR by source
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Last quarter, in our growth planning, we set just one goal:
Make HockeyStack appear EVERYWHERE.
36How most SaaS companies grow:
Get funding => spend $300K on ads => hire more than they need => continue spending $300K on ads => grow => hit a plateau because they rely on solely ads => layoff 50% of the company and reduce the budget
This is flawed, yet many of the companies that are being praised took the same route
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Being a B2B SaaS company is not just about a product anymore.
It is about a culture, a vision, a brand.
What Apple did with their brand image is now starting to transform the B2B industry as well.
38I cannot think of a more over-used term in the SaaS world than "marketing and sales alignment"
(after PLG and dark funnel 😋)
47No BS guide to "demand gen" from a company that 5x'd monthly inbound sales-qualified opportunities within 4 months:
First off, what is demand gen? A lot of BS around this term. It just means optimizing for inbound demo requests.
The idea is:
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